When entering new markets, what sets a brand apart? Localization. To ensure a successful market entry, you must remember to ‘think global but act local’ in order to secure enduring success. For instance,“Η τεχνητή νοημοσύνη θα αλλάξει τον κόσμο.” Does the sentence above hold meaning for you? If you’re like most English speakers, you probably […]

Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]

When it comes to advertising your business, raising brand awareness, and attracting new visitors to your website, newsletter marketing is among the most effective strategies. Its return on investment (ROI) is extraordinarily high and its cost is minimal. What are you waiting for if you haven’t started using it yet? Newsletter marketing strategy offers numerous […]

“Communication – the human connection – is the key to personal and career success.”  – Paul J. Meyer You might have come across automated calls used by businesses. There’s a good reason for their popularity. For any successful business, marketing is crucial. However, an even more critical aspect, foundational to all marketing and customer services, […]