Customers who have more freedom want to get value, personalized care, and real-time communication through the channel of their choice. Because of digital transformation, the way businesses interact with their customers is changing. But insurance companies don’t have a unified way of communicating because they use old systems, have complicated internal processes, and have data […]

Effective communication is vital for any organization, especially when it comes to communicating with customers. However, many organizations struggle with customer communication, which can lead to a variety of problems. In this article, we will explore some of the reasons why organizations struggle with their customer communications, along with some stats that illustrate this issue. […]

When entering new markets, what sets a brand apart? Localization. To ensure a successful market entry, you must remember to ‘think global but act local’ in order to secure enduring success. For instance,“Η τεχνητή νοημοσύνη θα αλλάξει τον κόσμο.” Does the sentence above hold meaning for you? If you’re like most English speakers, you probably […]