Why Organizations Struggle with Customer Communications: Insights & Solutions
Effective communication is vital for any organization, especially when it comes to communicating with customers. However, many organizations struggle with customer communication, which can lead to a variety of problems. In this article, we will explore some of the reasons why organizations struggle with their customer communications, along with some stats that illustrate this issue. […]
Take your customer experience to the next level with neuroscience – Edition 1
Let’s take a walk. Not on a nature trail. But let’s go down the lanes where our memories dwell. Yes, let’s visit the realm of the brain, the only vehicle that can take us on journeys of endless imagination and insight. It’s where new territories are discovered every day. It’s a place where we make […]
5 Ways Content Localization Improves Global Customer Experience
When entering new markets, what sets a brand apart? Localization. To ensure a successful market entry, you must remember to ‘think global but act local’ in order to secure enduring success. For instance,“Η τεχνητή νοημοσύνη θα αλλάξει τον κόσμο.” Does the sentence above hold meaning for you? If you’re like most English speakers, you probably […]
What are fillable PDF forms and how to use them for your industry?
Forms are used for everything from filling out a customer survey at the checkout of a grocery store to signing up for an online newsletter or downloading a free resource from a website. Forms are used by many businesses to gather all kinds of information. Using forms is a no-brainer for getting leads, filling out […]
A Step-by-Step Guide to Communicate Effectively with Your Global Target Market
Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]
Benefits of creating a newsletter marketing strategy
When it comes to advertising your business, raising brand awareness, and attracting new visitors to your website, newsletter marketing is among the most effective strategies. Its return on investment (ROI) is extraordinarily high and its cost is minimal. What are you waiting for if you haven’t started using it yet? Newsletter marketing strategy offers numerous […]
How will you choose Your Customer Communication Channels in 2023?
For a business that wants to keep as many customers as possible interested, you want to know what customer communication channels will keep your current customers close and help you reach new ones. Which ways of getting in touch with your customers will work best in 2023? We’ll talk about them here. 1. VIDEO & […]
ADA Compliance – Need For Accessible Email Automation
Introduction ADA compliance generates a growing need for email automation for businesses looking to make their customer communications inclusive and accessible. According to The World Bank, a billion people live with some form of disability. There are four categories of disabilities – visual, auditory, mobility, and cognitive. Visual, motor, and cognitive impairment create frictions that limit the ability […]
Why is CCM software extremely expensive?
Have you ever wondered why Customer Communication Management (CCM) software comes with such a hefty price? It’s a question that many businesses, especially those in the insurance sector, grapple with. The truth is, while the initial cost may seem high, the long-term benefits and efficiencies it brings can far outweigh the expense. According to research […]
Customer Communications in BPM & its impact on the bottomline of Businesses
Efficient and automated business processes are the cornerstone of a successful business. Many Fortune 500 companies use enterprise-grade software such as Pega BPM, Appian BPM suite, Decisions BPM, etc., to fulfil their business process automation needs. These BPM software solutions streamline the complex business processes of companies through various automated business workflows involving multiple internal stakeholder […]