Effective communication is vital for any organization, especially when it comes to communicating with customers. However, many organizations struggle with customer communication, which can lead to a variety of problems. In this article, we will explore some of the reasons why organizations struggle with their customer communications, along with some stats that illustrate this issue. […]

When entering new markets, what sets a brand apart? Localization. To ensure a successful market entry, you must remember to ‘think global but act local’ in order to secure enduring success. For instance,“Η τεχνητή νοημοσύνη θα αλλάξει τον κόσμο.” Does the sentence above hold meaning for you? If you’re like most English speakers, you probably […]

Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]

When it comes to advertising your business, raising brand awareness, and attracting new visitors to your website, newsletter marketing is among the most effective strategies. Its return on investment (ROI) is extraordinarily high and its cost is minimal. What are you waiting for if you haven’t started using it yet? Newsletter marketing strategy offers numerous […]

Introduction ADA compliance generates a growing need for email automation for businesses looking to make their customer communications inclusive and accessible. According to The World Bank, a billion people live with some form of disability. There are four categories of disabilities – visual, auditory, mobility, and cognitive. Visual, motor, and cognitive impairment create frictions that limit the ability […]

Efficient and automated business processes are the cornerstone of a successful business. Many Fortune 500 companies use enterprise-grade software such as Pega BPM, Appian BPM suite, Decisions BPM, etc., to fulfil their business process automation needs. These BPM software solutions streamline the complex business processes of companies through various automated business workflows involving multiple internal stakeholder […]