Predicting the future in the CCM space
Customer communications management (CCM) is an industry that has been around for a long time. Companies invested in platforms that let them send mission-critical business and customer communications to a large number of people. This is because companies needed to be able to send communications that were both compliant and very personalized. This need came […]
Why is CCM software extremely expensive?
Have you ever wondered why Customer Communication Management (CCM) software comes with such a hefty price? It’s a question that many businesses, especially those in the insurance sector, grapple with. The truth is, while the initial cost may seem high, the long-term benefits and efficiencies it brings can far outweigh the expense. According to research […]
CCM : Top 5 Trends That You Are Missing Out In 2023
The world of Customer Communication Management solutions is evolving faster than ever. As more innovations arrive into the market that can help businesses achieve excellent customer communications, many trends arise. These modern CCM trends focus on elements of personalization and localization in customer communications and advanced automation that help create and share relevant content across all communication […]