When it comes to advertising your business, raising brand awareness, and attracting new visitors to your website, newsletter marketing is among the most effective strategies. Its return on investment (ROI) is extraordinarily high and its cost is minimal. What are you waiting for if you haven’t started using it yet? Newsletter marketing strategy offers numerous […]

“Communication – the human connection – is the key to personal and career success.”  – Paul J. Meyer You might have come across automated calls used by businesses. There’s a good reason for their popularity. For any successful business, marketing is crucial. However, an even more critical aspect, foundational to all marketing and customer services, […]

WHAT DOES “CUSTOMER RETENTION” MEAN? Customers that knowingly make repeat purchases of your goods or services are considered loyal. The influence of a single devoted client who makes multiple purchases over the span of a year is greater than that of several transient customers. If you put in the effort to ensure the satisfaction and […]

Introduction ADA compliance generates a growing need for email automation for businesses looking to make their customer communications inclusive and accessible. According to The World Bank, a billion people live with some form of disability. There are four categories of disabilities – visual, auditory, mobility, and cognitive. Visual, motor, and cognitive impairment create frictions that limit the ability […]

Efficient and automated business processes are the cornerstone of a successful business. Many Fortune 500 companies use enterprise-grade software such as Pega BPM, Appian BPM suite, Decisions BPM, etc., to fulfil their business process automation needs. These BPM software solutions streamline the complex business processes of companies through various automated business workflows involving multiple internal stakeholder […]

The world of Customer Communication Management solutions is evolving faster than ever. As more innovations arrive into the market that can help businesses achieve excellent customer communications, many trends arise. These modern CCM trends focus on elements of personalization and localization in customer communications and advanced automation that help create and share relevant content across all communication […]