Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]

“Communication – the human connection – is the key to personal and career success.”  – Paul J. Meyer You might have come across automated calls used by businesses. There’s a good reason for their popularity. For any successful business, marketing is crucial. However, an even more critical aspect, foundational to all marketing and customer services, […]

WHAT DOES “CUSTOMER RETENTION” MEAN? Customers that knowingly make repeat purchases of your goods or services are considered loyal. The influence of a single devoted client who makes multiple purchases over the span of a year is greater than that of several transient customers. If you put in the effort to ensure the satisfaction and […]

Efficient and automated business processes are the cornerstone of a successful business. Many Fortune 500 companies use enterprise-grade software such as Pega BPM, Appian BPM suite, Decisions BPM, etc., to fulfil their business process automation needs. These BPM software solutions streamline the complex business processes of companies through various automated business workflows involving multiple internal stakeholder […]

The world of digital communications in business is evolving. Many businesses are beginning to realize the importance of Customer Communications as a sure-fire way to reach new users and thus expand into the newer market. With the hope of creating market opportunities beyond borders, these businesses are optimizing how to identify their customers, prospect them […]