Effective communication is vital for any organization, especially when it comes to communicating with customers. However, many organizations struggle with customer communication, which can lead to a variety of problems. In this article, we will explore some of the reasons why organizations struggle with their customer communications, along with some stats that illustrate this issue. […]

When entering new markets, what sets a brand apart? Localization. To ensure a successful market entry, you must remember to ‘think global but act local’ in order to secure enduring success. For instance,“Η τεχνητή νοημοσύνη θα αλλάξει τον κόσμο.” Does the sentence above hold meaning for you? If you’re like most English speakers, you probably […]

Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]