5 Best transactional email service in 2023
Transactional emails are a chance that isn’t being taken full advantage of because they are often one of the first emails a customer or subscriber gets from you, and a very high percentage of people open them. a lot more than how often marketing emails are sent.
When an order is confirmed, a welcome email is sent, the status of a shipment is updated, or even when a new device is logged in, these are all chances to build and strengthen a relationship with a customer.
What makes a great transactional email service?
It might be hard to choose a tool for sending transactional emails because there are so many of them, and many of them offer similar services at similar prices. I started by figuring out what an app needs to have in order to be a contender in this area. During the first part of my research into transactional email providers, I focused on the following criteria:
- Getting what you paid for Investing a lot of money is needed for transactional email technologies. Because it’s important to get a feel for the software before buying it, the best transactional email apps are not only priced competitively but also offer a free trial so that users can try out the features without having to make a financial commitment.
- How easy it is to put together. Signing up for a transactional email service, making an account, and then realizing you can’t figure out how to set up your domain is one of the worst things that could happen. Whether or not your team has developers, it should be easy for everyone to log in to the app and get it ready to use.
- Help for the customer Even people with a lot of knowledge need help sometimes. To be successful with a transactional email app, you need to be able to get help quickly and dependably. The best tools also have a large, up-to-date database of information that you can use to help yourself whenever it’s possible.
- Analytics. Even though each company has different needs for information, giving detailed numbers never hurts anyone. The best transactional email systems not only do important things like look at your open rate, bounce rate, and number of spam complaints, but they also go above and beyond to give you information about your email delivery that you can use to make your emails better.
Deliverability. There is nothing more frustrating for a customer than for their email about the status of their shipment to end up in their spam folder, or even worse, for them to not get any update at all. The best transactional email app has a high deliverability rate, which means that your messages will get to your clients’ inboxes at the right time.
1. Mailchimp Transactional Email
Mailchimp is the leader in email marketing. They made a premium add-on called Mailchimp Transactional Email (which used to be called Mandrill) so that Mailchimp users could send transactional emails directly from Mailchimp. If you already use MailChimp for email marketing, there’s no reason to switch to a different program just to send and receive transactional emails.
You can start sending emails by using either a transactional API or an SMTP interface. MailChimp has a lot of API documentation that helped me a lot as I moved through the system. For example, if the word “event” is in the subject line of any email you send, you could set up a “Reminder” email sequence to be sent at regular intervals. This would remind your subscribers of an event they signed up for.
2.Perfect doc Studio
Perfect Doc Studio provides a transactional email service, allowing businesses to send automated emails to their customers or users. Their service includes a range of features, such as:
Personalization: Businesses can customize the content of their emails based on customer information, such as their name, purchase history, or location.
Automation: Emails can be triggered automatically based on specific events, such as a new user registration or a completed purchase.
Tracking: Perfect Doc Studio provides analytics to track email performance, including open rates, click-through rates, and conversion rates.
Deliverability: The service ensures high deliverability rates, meaning that emails are more likely to reach customers’ inboxes rather than being marked as spam.
API integration: Perfect Doc Studio can integrate with a variety of applications and platforms, such as e-commerce platforms, CRMs, and marketing automation tools.
3. Sendinblue
Do you want to set up your chat box along with your transactional emails, transactional SMS messages, and marketing emails? If so, Sendinblue is the best app for what you need. It comes with everything you could possibly need for digital marketing, but despite being so complete, it is surprisingly easy to use, even for people who don’t like learning new software.
The template creator in Sendinblue stood out as a very useful tool for both marketing emails and transactional emails. It has features like the ability to customize the email address used to “reply to” messages, enable tracking with Google Analytics, enable a mirror link, and add an attachment.
4. Postmark
Postmark is great at sending transactional emails, which is the one thing it does best. It gets back to basics and focuses on sending important emails.
Postmark’s lightning-fast email delivery is what makes it stand out. The company promises that all of your messages will be sent within 10 seconds of pressing the send button (they have a separate message stream for transactional emails to ensure timely delivery in the primary inbox). During my tests, I was able to prove that this was true because the email I sent was received within 7 or 8 seconds of when I sent it.
5. MailerSend
MailerSend makes it possible for developers and non-technical teams to make their wildest dreams come true. This platform has a drag-and-drop email builder and a rich text editor for developers who need them. You’ll never have to start from scratch again because there are so many transactional email templates to choose from. I chose the drag-and-drop email builder, which gave me access to 30 different templates, from simple shipping notifications to more complicated ones like “order on hold.”
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