Checklist to evaluate your current communication strategy
As a communications strategist, I have to face the fact that most communication strategies fail, which means they are never used. Even so, my experience shows that a good communications strategy, especially one that is made through a lot of collaboration, has the potential to make a huge difference in how an organization does. Because […]
Evolution of customer communication
CCM and Customer Experience The customer communications industry is always changing to meet the needs of consumers who want accurate and up-to-date information right away. Customer communication management, also known as CCM, has changed quickly in recent years and become a multichannel reality in order to reach this goal. In the past, customer communications were […]
Delivering next-gen customer communication in Insurance
Since a long time ago, the insurance industry has been adapting to digital change in different ways. We’ve seen the start of the rise of new business models and a blurring of the lines between insurers, brokers, and managing general agents, who used to be very different from each other. One reason for the move […]
How does a lack of relevant and timely communication affect enterprises?
When a business’s ways of talking to customers don’t work, it misses out on valuable feedback from those customers. When a business leader knows how important it is to communicate well with customers, he is more likely to want to fix any weak policies or practices the company has when it comes to communicating with […]
Transforming insurance customer experience through communication platforms
Customers who have more freedom want to get value, personalized care, and real-time communication through the channel of their choice. Because of digital transformation, the way businesses interact with their customers is changing. But insurance companies don’t have a unified way of communicating because they use old systems, have complicated internal processes, and have data […]
Creating a better customer experience with behavioral design
Today’s business world is very competitive, so companies must develop new ways to stand out from their competitors and offer better customer service. Behavioral design is one way to reach this goal. Behavioral design is the process of making products, services, and experiences that customers are more likely to use and value. With this method, […]
‘Design for emotion’ in customer communications
When designing with emotion, you are communicating with your target audience. It is possible to make communication easier if one predicts how users will engage with a product and how they will feel about it. When we interact with the various things in our environment, we are meant to experience a wide range of emotions. […]
Ten ways to deliver faster customer communication
If you want to build and keep good relationships with your customers, you have to make it easier for them to talk to you. One way to reach fastest customer communication is to use a variety of ways to talk, such as email, text message, voice call, and social media. This makes it possible for […]
Why Organizations Struggle with Customer Communications: Insights & Solutions
Effective communication is vital for any organization, especially when it comes to communicating with customers. However, many organizations struggle with customer communication, which can lead to a variety of problems. In this article, we will explore some of the reasons why organizations struggle with their customer communications, along with some stats that illustrate this issue. […]
5 Ways Content Localization Improves Global Customer Experience
When entering new markets, what sets a brand apart? Localization. To ensure a successful market entry, you must remember to ‘think global but act local’ in order to secure enduring success. For instance,“Η τεχνητή νοημοσύνη θα αλλάξει τον κόσμο.” Does the sentence above hold meaning for you? If you’re like most English speakers, you probably […]