How does a lack of relevant and timely communication affect enterprises?
When a business’s ways of talking to customers don’t work, it misses out on valuable feedback from those customers. When a business leader knows how important it is to communicate well with customers, he is more likely to want to fix any weak policies or practices the company has when it comes to communicating with […]
Predicting the future in the CCM space
Customer communications management (CCM) is an industry that has been around for a long time. Companies invested in platforms that let them send mission-critical business and customer communications to a large number of people. This is because companies needed to be able to send communications that were both compliant and very personalized. This need came […]
Creating a better customer experience with behavioral design
Today’s business world is very competitive, so companies must develop new ways to stand out from their competitors and offer better customer service. Behavioral design is one way to reach this goal. Behavioral design is the process of making products, services, and experiences that customers are more likely to use and value. With this method, […]
‘Design for emotion’ in customer communications
When designing with emotion, you are communicating with your target audience. It is possible to make communication easier if one predicts how users will engage with a product and how they will feel about it. When we interact with the various things in our environment, we are meant to experience a wide range of emotions. […]
Ten ways to deliver faster customer communication
If you want to build and keep good relationships with your customers, you have to make it easier for them to talk to you. One way to reach fastest customer communication is to use a variety of ways to talk, such as email, text message, voice call, and social media. This makes it possible for […]
Why Organizations Struggle with Customer Communications: Insights & Solutions
Effective communication is vital for any organization, especially when it comes to communicating with customers. However, many organizations struggle with customer communication, which can lead to a variety of problems. In this article, we will explore some of the reasons why organizations struggle with their customer communications, along with some stats that illustrate this issue. […]
5 Ways Content Localization Improves Global Customer Experience
When entering new markets, what sets a brand apart? Localization. To ensure a successful market entry, you must remember to ‘think global but act local’ in order to secure enduring success. For instance,“Η τεχνητή νοημοσύνη θα αλλάξει τον κόσμο.” Does the sentence above hold meaning for you? If you’re like most English speakers, you probably […]
A Step-by-Step Guide to Communicate Effectively with Your Global Target Market
Localization is the process of making your brand’s content (like websites or apps) more accessible to people in other countries. Language translation is the first step in localization, but that’s not where it ends. Content localization strategy is the key to building your brand in foreign markets. What is Content Localization Strategy? When you localize […]
How will you choose Your Customer Communication Channels in 2023?
For a business that wants to keep as many customers as possible interested, you want to know what customer communication channels will keep your current customers close and help you reach new ones. Which ways of getting in touch with your customers will work best in 2023? We’ll talk about them here. 1. VIDEO & […]
Reimagine customer experience with Humanised Automated Phone calls
“Communication – the human connection – is the key to personal and career success.” – Paul J. Meyer You might have come across automated calls used by businesses. There’s a good reason for their popularity. For any successful business, marketing is crucial. However, an even more critical aspect, foundational to all marketing and customer services, […]