{"id":14795,"date":"2023-03-14T11:28:11","date_gmt":"2023-03-14T11:28:11","guid":{"rendered":"https:\/\/www.perfectdoc.studio\/inspiration\/?p=14795"},"modified":"2025-12-05T15:43:49","modified_gmt":"2025-12-05T15:43:49","slug":"what-is-transactional-email-what-is-it-used-for","status":"publish","type":"post","link":"https:\/\/perfectdoc.studio\/inspiration\/what-is-transactional-email-what-is-it-used-for\/","title":{"rendered":"What is transactional email? What is it used for?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14795\" class=\"elementor elementor-14795\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21649a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"21649a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b29b810\" data-id=\"b29b810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bfc92 elementor-widget elementor-widget-text-editor\" data-id=\"22bfc92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Transactional emails are those that are sent in response to something a user does on a website or app. They are usually sent to one user at a time and have information or content that is only for that user. Examples include:<\/span><\/p><p><span style=\"font-weight: 400;\">Emails for resetting the password<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Emails sent upon account creation<\/span><\/li><li><span style=\"font-weight: 400;\">Welcome email<\/span><\/li><li><span style=\"font-weight: 400;\">confirmations of packages being shipped<\/span><\/li><li><span style=\"font-weight: 400;\">Payment Invoice<\/span><\/li><li><span style=\"font-weight: 400;\">a record of a purchase<\/span><\/li><li><span style=\"font-weight: 400;\">Emails serving as confirmation of orders<\/span><\/li><li>Payment failure alerts<\/li><\/ul><p>In general, receivers anticipate receiving transactional emails, and in many instances, they will actively refresh their inboxes until the message arrives. This is because recipients expect to get transactional emails.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc403c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"bc403c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a8c703\" data-id=\"4a8c703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e58cf46 elementor-widget elementor-widget-heading\" data-id=\"e58cf46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transactional vs marketing email<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e77018d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e77018d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b76b08\" data-id=\"6b76b08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59bdb39 elementor-widget elementor-widget-text-editor\" data-id=\"59bdb39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing emails (also called promotional, broadcast, commercial, or bulk email) send the same message to a large number of people at the same time. Transactional emails, on the other hand, are sent to one person at a time and have content that is only relevant to that user. &#8220;Broadcast&#8221; emails are another name for transactional emails.<\/span><\/p><p><span style=\"font-weight: 400;\">Most businesses send both transactional and promotional emails to their customers. To communicate with their customers, they use a combination of marketing automation software, email marketing, <a href=\"https:\/\/www.zoho.com\/crm\/crm-software.html\">customer relationship management software<\/a>, and email delivery services. Also, it is possible to put all marketing, sales, and transactional messages on the same platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf3d3ac elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"bf3d3ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1032cb8\" data-id=\"1032cb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2fcbf7 elementor-widget elementor-widget-heading\" data-id=\"a2fcbf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the transactional email used for? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8263a81 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8263a81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13ea49b\" data-id=\"13ea49b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b620da elementor-widget elementor-widget-image\" data-id=\"4b620da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"446\" src=\"https:\/\/perfectdoc.studio\/inspiration\/pds_content\/uploads\/2023\/03\/Untitled-design-22-768x446.png\" class=\"attachment-medium_large size-medium_large wp-image-14821\" alt=\"Transactional Emails\" srcset=\"https:\/\/perfectdoc.studio\/inspiration\/pds_content\/uploads\/2023\/03\/Untitled-design-22-768x446.png 768w, https:\/\/perfectdoc.studio\/inspiration\/pds_content\/uploads\/2023\/03\/Untitled-design-22-300x174.png 300w, https:\/\/perfectdoc.studio\/inspiration\/pds_content\/uploads\/2023\/03\/Untitled-design-22-1024x594.png 1024w, https:\/\/perfectdoc.studio\/inspiration\/pds_content\/uploads\/2023\/03\/Untitled-design-22-600x348.png 600w, https:\/\/perfectdoc.studio\/inspiration\/pds_content\/uploads\/2023\/03\/Untitled-design-22.png 1034w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5559ece elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5559ece\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70bbfd5\" data-id=\"70bbfd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2392626 elementor-widget elementor-widget-text-editor\" data-id=\"2392626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/perfectdoc.studio\/inspiration\/transactional-email-design-examples-and-best-practices\/\">Transactional emails<\/a> are the backbone of almost all businesses on the internet. They connect these businesses with their customers and users.<\/span><\/p><p><span style=\"font-weight: 400;\">Because these emails are needed for the business to run, it&#8217;s easy for the website or product owner to think of them as &#8220;set it and forget it&#8221; notifications. But you shouldn&#8217;t forget that these emails have a bigger effect on how customers feel about your business and how likely they are to stay with you. If you&#8217;ve ever been locked out of an account and waited for an email to reset your password that never came, you know how frustrating a simple lost email can be.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-904eb40 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"904eb40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b368d6c\" data-id=\"b368d6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61859ba elementor-widget elementor-widget-heading\" data-id=\"61859ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User accounts and logins\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d981f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5d981f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f0fa60\" data-id=\"8f0fa60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e4b25b elementor-widget elementor-widget-text-editor\" data-id=\"7e4b25b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This type of email includes alerts that are sent to users and customers when they open an account with a provider and keep that account up to date. These emails include the first message a user gets when they sign up for an account, as well as any password resets or messages with a &#8220;magic link&#8221; that the user gets in case they forget their login information.<\/span><\/p><p><span style=\"font-weight: 400;\">Emails about an account will also have a list of all the alerts that were sent to an admin to let them know when new people or team members joined the account or when trials ended.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46c01c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"46c01c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01ed732\" data-id=\"01ed732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ae148 elementor-widget elementor-widget-heading\" data-id=\"79ae148\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Payment processes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f925d41 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f925d41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-124d31f\" data-id=\"124d31f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aafed9b elementor-widget elementor-widget-text-editor\" data-id=\"aafed9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most well-known sorts of transactional emails is one that relates to a certain transaction (hence the name).<\/span><span style=\"font-weight: 400;\"> If a customer makes a purchase online, for instance, they will typically receive an order confirmation and\/or a receipt. On the other hand, if a recurring payment fails or there are problems with the processing of payments, the customer may instead receive a notification that there was a payment failure in the form of a dunning email.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84bf8ae elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"84bf8ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b633f87\" data-id=\"b633f87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61ae40f elementor-widget elementor-widget-heading\" data-id=\"61ae40f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emails that are triggered by specific events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68dcd40 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"68dcd40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e680f7\" data-id=\"5e680f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e856146 elementor-widget elementor-widget-text-editor\" data-id=\"e856146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These kinds of transactional emails are similar to push notifications you get on your phone, but they are sent to your email inbox instead of your phone.<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike the other transactional emails we&#8217;ve seen so far, event-driven notifications aren&#8217;t usually triggered by something the recipient does. Instead, they can let the recipient know about something that has happened (like being mentioned in a social media post or getting a package they were expecting) or remind them of something coming up soon. For instance, they may have been waiting for a package that has now been sent or delivered.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-980422b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"980422b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a22009\" data-id=\"0a22009\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8264703 elementor-widget elementor-widget-heading\" data-id=\"8264703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emails that deliver content a user requested<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7829a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"7829a42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f06083\" data-id=\"5f06083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d5b7ff elementor-widget elementor-widget-text-editor\" data-id=\"6d5b7ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These are the forms of transactional emails that provide information that a user has expressly requested as part of their experience with a particular product or service. This category may accommodate a large number of requests, including everything from data export or download to CSV files, airline itinerary details to e-books, PDFs, or any other downloadable goods that a customer wants to obtain.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c86ae80 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c86ae80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b686b5\" data-id=\"0b686b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efd2b40 elementor-widget elementor-widget-heading\" data-id=\"efd2b40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product usage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-249a248 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"249a248\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-241cb96\" data-id=\"241cb96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eb7bef elementor-widget elementor-widget-text-editor\" data-id=\"5eb7bef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Users who want to keep track of important notifications but don&#8217;t want a lot of individual emails in their inboxes can use the summaries, reports, and digests in this category. Some of these emails might just be simple logs of what has happened during a certain time period (for example, information about daily, weekly, or monthly account activity).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Transactional emails are those that are sent in response to something a user does on a website or app. They are usually sent to one user at a time and have information or content that is only for that user. Examples include: Emails for resetting the password Emails sent upon account creation Welcome email confirmations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,163],"tags":[94],"class_list":["post-14795","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-design","tag-transactional-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Transactional Email? Learn the Benefits and Best Practices<\/title>\n<meta name=\"description\" content=\"Wondering what is transactional email ? 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